The first thing you need to understand is that you should not assume the people who hang out online in your niche can by default, be considered your customers.
First and foremost they are the people who might read your content, might like your content enough to read your “Bio” at the end, and might be interested enough to opt-in to your incentivized signature link.
In other words, assume nothing, work towards everything, and assume nothing. If all goes to plan, congratulations, you have a subscriber.
Now you need to treat your subscriber like gold dust and begin to develop a nice steady relation with them to find out what it is that you can help them with – find out what they need.
What are their problems? You should be knowledgeable enough about your niche (and if not you need to learn more) to understand what they’re asking, and to be able to answer their questions.
Nurture this process to the point where a good level of trust has been acquired; then and only then can you begin to introduce your subscribers to you products, at which point, they become prospects. It is still too early to assume you have a customer
IF they trust you enough through the help you have given them, they should not need too much prompting to make an investment in you – it should be a seamless process that is no more than an extension of the trusting relationship you have been building during the time of their subscription to your list.
Now, this is not to say that you should not expect to have to write some web copy in terms of a sales page, but it definitely shoud not be the hard sell, bling-infested rubbish, full of fance cars, homes, and beaches, that turns people away; it should be no more than a gentle nudge in the right direction – towards am exchange of mutual acceptance.
Understand this: as you develop and nurture your list members, the trust factor should be your number one priority and purpose, because if it isn’t, you should not be in business in the first place, let alone expect success.
Here’s the thing – would you buy from someone you didn’t know or whose reputation didn’t precede them? Of course you wouldn’t, so why would you expect someone who has never met or heard of you to invest in you “straight off the page”? Makes sense – right?
The whole process should be a mutually acceptable exchange based on trust, and not a sale pushed one at someone because all you’re interest in is their hard-earned money. The last few paragraphs highlight a misunderstanding and misconception of the proper side of this business that really peeves me.
As for finding out where to find prospective interest in the first place, check out forums, Social media, blogs, and so on. All you need to do is those places into the big G, suffixed or prefixed with keywords associated with you relevant niche.
Rinse and repeat.