Online Information Business Domains – Third Level Structures Are Vital


I read an article somewhere that served to tell its readers that a domain name comprised three parts or levels. Actually that is true but online in par.

You see, here’s the thing, technically a domain name can comprise of an infinite number of parts or levels, although in practice you’d never go (or need to go) that far!

Here’s what I mean:

There’s the top level (the TLD, or top level domain, which is in essence the one with the .com, .net, or .whatever, that you choose for your main website niche “name”, i.e. one of mine in is at the bottom of this article. You need a TLD and its “dot” extension by default, to be able to access webpages. This is also known as the index.

Then there are a couple of options for how you add on extensions, and depending on whether you are building an online information business with “html” coding in a web editor, or by WordPress (WP is by far the most common these days), will largely influence the structure of how your URL address looks.

The good thing is that as long as it does what you need it to do, it doesn’t really matter what it looks like, the only thing being is to get as good a TLD as you can with respect to aligning the TLD to you niche – again check out mine below.

Here are a couple of point that could be useful to you:

Not that I advocate them for the business model we are in, but for companies that offer free domain names and website hosting/building services, a third level domain is essential. This is because all their clients will have a TLD of “” (or whatever second level (i.e. .net) that comes with the offer (it’ll usually be a .com), then all they do is add the unique identifier to their next sign-up, which gives them a “personal” web address, i.e. “”.

In the earlier days of the Internet, in the mid-late 1990’s, a company called Geocities was quite popular and used to be all over the place. For those new to the online business back then (like I was), it was quite confusing!

Setting up a domain names in this way comes at no extra cost to us, but the downsides are A) its uniqueness – the lack of it, and B) you don’t own it, C) it’ll carry less weight for your brand and people will remember it less well.

If you want to discuss something about, but asides from your main business, it may be worth a punt.

In technical terms, and assuming you have your own hosting and domains registered (I’d like to think you have), you have a few choices for how you can organize your website URL structure.

If you’re uploading from an html editor into your webhost, you can either just keep adding pages to your folder on your hard drive and then upload them all to your root domain, so that all your page have the format “”, or you can created a series of additional folders under (within) you root folder, entitle them with whatever your sub topic is about, then upload your additional pages of information into them as you would with your root folder; that way there is no extension necessary – you have “”.

Working in WordPress it’s so much easier as all you do is add another post or another page in your dashboard… and all the nesting processes of the syntax are done for you, frankly it couldn’t be easier!

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