4 Key Steps to Building Your Online Information Business – Knowledge Makes Communication Much Easier
How you will attract people to you online is both a science and a psychology, and whoever way you do it, one thing is a constant:
Nothing will happen without these 4 components.
1. Discover, read, and learn about your topic
2. Read and learn about how to present your topic
3. Read and learn about communicating you topic
4. Become an expert
First, I am going to assume you have found a niche or subject that grips you and that you have a desire to impart information about it to those who populate it. The reason for this is that you are here in anticipation of creating an income of some kind, and the only way to do that is to help people – provide a service.
Go on a voyage of discovery – and absorb as much about your niche as you can. Be hungry and inquisitive. It’s a bit like being at college; you attend to learn (not party!), and then you can offer your knowledge into your intended market and add your expertise.
Get to know your niche inside out, or if it’s a large niche, a sub niche of your focus.
The Internet is alive with popular niches that have plenty of room for everyone
Second, you need to create information, and this is the lead into presenting your business. If you don’t create information to present online, how will anyone find you?
And if you want some kind of income, your pieces of publication stand as the first part of the process; they give readers a taster of your business.
What you are doing is advertising yourself, not selling, but advertising.
“Here I am and this is some information about how I can help you”
That is your introduction.
You have made the decision that you would like to earn an income or supplement you existing income by helping…
3. Now you have to communicate well in everything you publish. There are many aspects to communicating, but in the context of publishing information, it is about publishing good information in a way that is readable and will entice people to want more from you.
And that’s great.
But it’s not easy.
It’s simple but not easy.