No one has crystal ball but anyone who does not believe that the future is everything about video (or in fact the present) in terms of online information business visitors, is probably deluding themselves.
Research suggests that recorded media will cover in the region of 70% of the customer online traffic and online video will play a key part in that. Go ahead and ahbve a look for yourself – you will find the statistics are hard to deny.
I think that if there are online businesses who fail to acknowledge, absorb, and act on this vital information they will be left trailing in the wake of those who do. Those who embrace it and work hard to make it work for them are, I believe, sure to benefit from the rewards.
Filmed media will be the future for all marketing strategies, that is unless it is not already. Investigations reveal that the majority of companies have embraced this media already, as I alluded to above and as more and more avenues of possible ways to utilize this phenomena, it would be unwise to predict against it.
What about its reach? How far will you be able to reach out in your niche to the people you want to benefit from you information?
I have good new for you; you do not need to achieve the numbers that are obtainable (YouTube is get more than 1B uniques in a month). These figures suggest a weekly return of more than a million in just Britain for example. So between YT and Facebook there’s a colossal market.
Get your marketing strategy and content right and there is no small potential for you . OK, you might not be able to hit the same figures and the multinationals, but on a pro-rate return on investment, as a bespoke online information business entrepreneur you have a very strong platform to use, and with an enticing, appealing message, visitors will feel inclined to share, so there’s another aspect for you to enjoy – to go viral. These individual elements add up to make what should be a strong incentive for you to work hard at your business.
You are a small business so will need to compete in os your need to be engage your audience then you’re naturally engaging (and if you’re not then
Be mindful that you are operating in a climate of overloaded information so the easer and more understandable, less cluttered and readily-absorbed your information is, the better chance you have of appealing to visitors, and hence retaining them.
Video will help enormously with this as is shown by further research that informs us that video-engagement is gaining in strides in terms of customer acquisition and retention.
Another major plus point with this is that we have reached such a standard in computing that creating and uploading video is a synch for the small business owner; in less than a day and for very few dollars, you can not only be uploading content your very own online “movie” channel, but it as soon as you hit the “publish” button it is being instantly marketed too.