An email campaign is the oxygen for your online information business. But, don’t be trapped into the theory that your income is in your list because it is only partially true. Yes, there is income in your list but it isn’t easy money and needs respecting and nurturing; if you take it for granted it will quickly become your road to nowhere.
Treat you list members respectfully with a daily dose of helpful information and they should keep coming back for more. Do not abuse this privilege.
Make sure you have access to you mailing list as a prime feature on your webpages – all of them
You can actually build up a targeted list of prospects that are interested in your products by offering a relevant download on your website. For example, let’s take a look at a very good example, i.e. apple.com. When you download the free iTunes and Quicktime software from their site, they will prompt you to fill in an optional name and email form so that they can send you offers of songs that you can purchase through – yes – iTunes.
In reality, you do not need to offer such a “heavyweight” download such as a heavily featured piece of software like iTunes. You can attract prospects equally well with some quality free information such as a simple report, a video, audio, and so on. The important thing is that your download offers enough value for the prospect to be willing to give away their email address to receive it.
However, quickly putting together a simple download and putting a link on your webpage won’t be enough to attract qualified prospects. You will have to do some homework in order for your lead-generating mechanism to work well for you.
First of all you must place your download form prominently on your website. Preferably, dedicate a page to it and link to that page from every other page of your website. That way, there is no way your visitors cannot find the download page, and when they do, you will get some of them sufficiently interested to be converted into your prospects.
Your free information needs to be incentive too. It will not be of any interest if it to just sits behind an opt-in box on your website page; you must list at least 4 or 5 benefits your free offer will provide and then writ7e a strong call to action to prompt your readers to exchange their details for information. You might have to write two or three of these pages so that you can split-test them in different places where you submit you content. Then your autoresponder tracking element will indicate the best performing places in terms of opt-ins.