How to Create Web Pages That Visitors Feel Comfortable Buying From


How often have you tried to get people to buy from your website? It is a task that is far from easy but it need not be. You could be making it even harder without even realizing it.

It does not matter if you’re the best copywriter in the World – if your site is awkward and makes the process of buying to be a chore and clunky to navigate through, then your chances of sales will be drastically reduced. You need to create web pages that visitors feel comfortable buying from.

• First, you will want to check that people can find your order form easily and hassle-free. You can write a clear, concise paragraph to direct your prospects to your order form so that you can minimize the chances of them getting lost. You can also reduce the chances of losing prospects by putting a prominent link to your order page from every other page on your site.

• Also, do you offer multiple payment options? Some people may feel comfortable paying via Paypal, some may only want to pay with their credit card and others might want to send a check (if you reach the point of conducting off line seminars, a check would be a very realistic possibility). The more options you offer, the better your chances of covering the desired methods of your prospects. After all, it wouldn’t make any sense to sell hard to a prospect only to find that they won’t be able to pay you when they want to.

• On the other hand, you will want to prove that you are a credible merchant. Is your order form secured using encryption technology? You would want to look into SSL for this. You can also offer a money back guarantee so that people will feel confident about buying from you. How about after sales support? Who do they contact when they have problems after purchasing?

• Alternatively, you can add customer testimonials, your contact information, address, and so on to boost the confidence of your prospects. Make them feel safe about buying something from you, a total stranger to them on the other end of the Internet.

The other thing you should consider, or better still, a mandatory 0part of you online information business, is to build trust in visitors and prospect though the opt-in process of building a list. That you do so is actually vital, but what I have said holds too, because people may find your web pages first, before your opt-in page.

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