Let’s have a look at email campaigns again, it’s all about building up a list of subscribers who get to know you first, and then invest in you as their trust deepens.
You can also place advertising in them, but I would urge you to get a good feel for your subscriber base first.
For both methods, writing information is paramount.
This is critical because these emails may be the first impression potential customers are receiving for your products and services. Superior content will give the potential customers a good first impression which may make them more likely to purchase your products or services. This article will discuss some proven techniques for ensuring the content you use in your email marketing campaign will reap the maximum benefits.
The content you decide to include in your email marketing efforts is largely a matter of personal preference but there are some methods which have traditionally been more successful than others.
- Information based
- Promotion based
- Surveys prompting feedback
- Your thoughts and observations
Do not mix one with the other.
The type of content which may be effective often includes informative articles, short useful tips, links to relevant websites, advertising for complementary products and even some subtle forms of advertising which are meant to persuade the recipients of the email to either make a purchase or visit your website.
Full length insightful articles which are likely to be of interest to the members of your email distribution list are an excellent idea for your email marketing campaign. These articles are a good idea because they will likely contain information which the recipients of your email will appreciate. Additionally, these articles give you the opportunity to include information about your products or services in the copy of the email. This can be a subtle form of advertising when it encourages the recipients to purchase a product or service or visit the website without actually asking the recipient to do so.
Short product reviews can also be very useful and helpful when you include them in your email marketing campaign. These reviews can help to attract a great deal of attention especially when the reviews focus on the products you offer and provide favorable reviews for these products. This type of information can either be subjective in nature or can remain objective by simply specifying the features of the products and offering other concrete pieces of information as opposed to opinions of the products.
You can run advertising in your email campaigns (many do), such as banners and other such material. I do not, and suggest you do not before you have gained experience and customers. The choice is yours though and your results would only become apparent through testing this method. If you have a campaign that is sponsored that is something else you have to think about but I would not advocate this route. I will generally only promote my own or affiliate products, all advertised though the written word.