Social media is a powerful tool that smart entrepreneurs learn to take advantage of and use to their fullest ability. There are many different ways that you can ensure that you are getting the most out of your social media and getting the best return on your investment.
Frankly if you are not using Social Media to promote and engage with people to encourage them to be part of your information business, then you are not only leaving the opportunity to change people’s lives but also you will be leaving money on the table.
And I’m not talking about money in the context of easy roads to riches. Those roads are usually either closed or are covered in roadworks after about 3 days.
No, I’m talking about a mutual exchange of investment through building business relationships where people grow to trust in you because you become someone who they know will help them reach their objectives.
When you can demonstrate this they will invest in you in exchange for your knowledge.
Social Media is a seriously powerful tool that will help you to help them.
- Giving attention to the wrong media message
The important days that occur throughout the year give you content topics you can write on and if you have an editorial calendar they make an excellent addition. Figure out how you can connect your brand to those important days.
Absolutely – there are some information business marketers who will tell you that there are particular days in the calendar that will enhance your marketing strategy.
In my opinion this is a flawed strategy as it is sending the message that those days only lend themselves to a dedicated strategy.
I believe in an evergreen approach that has a high and strong relevance all year round, not just on ”special” calendar days.
- Use Dark Posts to Hide Facebook Ads
We are constantly being told that we need to make sure we have a social media presence so the use of dark marketing strategy in regard to Facebook post seems contradictory. But, some top organizations have promoted their brands this way and have witnessed some great success when they publish posts that do not reach the newsfeed of their fans until after it is converted into an advertisement. This method works great to test two different advertisements.
- Quickie Facebook Updates
Did you know that the perfect length for an update on Facebook is actually a maximum of 40 characters. Experiment and learn how to get directly to the point and keep your messages short and sweet.
- A New Product Launch
If you have a new product you should consider your social media channel a good enough audience to market to immediately. Share on Facebook, Twitter, Google+ and other relevant social media channels. Social media is a well proven and excellent way to launch new products.
- Get Involved in Relevant Public Conversations
It can be hard for your brand to take a stand on some issues without the concern of alienating your customers. If you are an online company, this can be less of a concern though. Take the time to reply to public conversations that are specific to your brand or company and that you feel comfortable contributing to.
- Focus on Reducing Negative Feedback
Be aware that your posts on FB will prompt feedback of both kinds. You should be prepared for some negative feedback too and be ready for it. If you don’t have ready answers for them, make it a priority to do so quickly as you can.
Be professional and try and work with them to sort the problem; ask questions and be a real person for them. Whatever you do, don’t get upset and defensive. Just be open and be yourself. Ultimately, you will find people who disagree with you and there is no point in trying to involve them with your business.