Ian Jackson Indey Marketer Marketing Coaching


Online Marketing and Mentoring

From the Indey Marketer

How to create an Online
“information” business… wherever you use the Internet

If you are interested in discovering how to build an online information business based on passing (and teaching) your knowledge to others who are willing to invest in you, read on…

– Introduction:

Following occupations in the UK
knitwear/clothing industry, then motor sport engineering in
the carbon fibre (fiber) composites and wind-tunnel
testing in F1 racing, I am now in the online Information
community as an independent (hence the “indey” play on words) niche marketer, writer, coach, blogger and… anything businessy online!

The “information business” is something I started messing around
with as a weekend hobby but was quickly gripped with the potential of
its business opportunities.

Passing onto others what I learn and
discover, inspires me, and as I learned (and contnue to learn more every day), this can be taught and
through various channels of digital communication, thanks to the

It’s a great way to build a business – that’s what I
think anyway!

It is also fulfilling to help people who struggle with general (any) digital skills, particularly adults* who were not born into the “Information Technology” Revolution.

Now YOU can get help from a marketer with a varied background. I am probably the only marketer who had such a varied line of experience, and interests that have come together for me, and according to my searches in Google etc. there is no one else who can offer help with building a business on the Internet in quite the same way and from the same set of perspectives as I can.

Why not take advantage of someone who can bring an array of different elements to your table… ? and help you to apply this unique combination to benefit your online business.

But just what is the
“Information Business”?

You can build a business that is centered on providing
people with information in many ways (usually digitally based) about
methods that will help them to move from where they are now, to where
they want to be (or where they want to get to).

In other words it is a
structured approach that will help them improve doing something they
want to be better at, through the process of using, learning, and most
importantly applying what they learn, a process that I
deliver through information-based coaching and training programs.

– So why do I do it, and most importantly…

What’s in for YOU – why should YOU learn to do it?

Because everyone wants information about something… all the time… 24/7.

People want information from you about how to get something, be something, do something, something that YOU can teach them, and the “something list” is endless.

Anyone who can help to show someone who’s been struggling to accomplish something, has the
potential to build a business.

That’s quite an appealing prospect I reckon

– My approach:

I spend a lot of time mapping out ways to
develop my business and move it forwards and that usually involves
shed-loads of restructuring along the way, depending on what people need as they move
on through an evolving process.

There is rarely a one-size-fits-all
approach to operating a website (online business) that appeals to
everyone – even if everyone I communicate with is in the same

The information business cannot be
static, it moves all the time. As I get more ideas and thoughts about
information and coaching, my business changes in terms of what I
deliver and how I deliver it.

> I
think one of the biggest problems in the Information age is

And I do not mean the hardware or software or computers or
cell phones etc, I mean the ability and capability of one person, or
several people, to connect, engage, and communicate meaningfully and
efficiently with one another, so that two or more people can understand
and benefit from what the other is saying, advising, or instructing.

> The
communication can be written, verbal, or visual, depending on your
purpose OR subscriber/client preference

For most of this time (working on my business), I am in deep
thought… which touches on another affliction of human nature
– concentration.

I still have to work on keeping focused and not
get distracted from everything that people can be distracted by. It is about discipline and where you see your priorities.

If you are looking to build a part or full time
business online, but when you get home from work all you want to do is
sit down and watch TV, then obviously the TV show is more important to
you than building a business online …

But can YOU do it?

I believe anyone who really wants to can. By all means take downtime to have some fun too but there is no room for “but I have to do instead… ” and only
you can decide, and trust me, you’ll fall and have to get up again – many times. I can help you but no-one can do it for you.

Let me give you an example, using something that anyone who is reading this can learn to provide online for the benefit of others.

You will agree that we are in the age of digital communication – right?


One the main methods of communication is with
writing content (articles), and the beauty of articles is that you can either
write your own or outsource to provider; outsourcers provide an article
writing service to clients.

Once written, the owner then has received content
they can upload to their websites, blog, online publisher, or wherever.
Once content has been written (created), and assuming the purchaser is
happy with it, they automatically have full copyright upon receipt of

You might well ask “why don’t they write their
own content?”

Simple… successful online business owners
work on, not in their business, and
that means they outsource a lot of daily tasks; writing content is one
of them.

I write more for my own content marketing strategies now but if you go to silverghostwriting.com you will see a typical article/content writing service. I am in the process of updating it at the moment, so if there’s anything you’d like writing please email me first!

A lot of my content is also
published here,
where it can be syndicated by other online publishers. Check out my freebie reports here too

Another important factor here is that every
article or other format of content you publish (i.e. YouTube) contconstitutes or presents a small part of what is more fully
explained in your digitally downloadable products. In other words your aricles are a FREE “taster” of your business, as is ANYTHING you publish online.

What you publish is what your target market reads, watches, or listens to, and is an introduction to your business. Beyond that is personal access to you in group or 1-2-1 sessions (think Skype, Webinars, messaging, email, Facebook groups, memberships, etc.) and that implies a deeper level of commitment and an investment of money and time.

More and more, I am focusing on bringing
mentoring and coaching into my plans. I will be offering an Internet
communicating & marketing coaching service, through the three
formats mentioned above and am soon launching a monthly subscription membership (more info in due course)

I am mainly marketing my business through content marketing, which means blogs and directories, and soon I will be publishing a YouTube channel ,
Pinterest, Slideshare, etc. too because these media act pretty much as search engines too.

If you read my articles you will have learned
that these three media are pretty much the only way people get
information – on or off line.

This is actually a convenient point to suggest that there are only
really two methods for delivery of content… by words (since it
could be argued that audio and writing are just different ways to
deliver words) and by visuals, which covers static pictures, and movies.

I create or formulate digitally-based coaching products that are
alternative options to getting direct access to me, but are still based
on the needs of prospects and clients.

(If I don’t have a
suitable product that will be a good fit for showing you how to get a particular
result, I will source and suggest a product that someone else has
created, and for that I will receive a small commission, should you
decide to invest.

The products will be mainly downloadable digital ones, as I believe
that for the small business owner this is easiest and quickest way to
provide coaching for clients. There is not much that you cannot
download that you cannot get instant access to when digital downloads
are delivered.

But, that is not to say that tangible goods such as CDs and DVDs are
not good too – if I think they wi’ll help with what you get
from my coaching. I will make those options available in due course.

I can also give you help with building website
from scratch, contact me for details

Do I offer any guarantees?

Only to make myself available to you. I cannot offer goal-based guarantees because I have no idea how hard you will work, or respond to challenges.

By the way, if you would like to find out more about building an Online Information Business or if you have any questions, please feel free to email me here: ianjackson863@gmail.com

Or if you would like to hear more from me, just send a blank email to this address and I’ll add you to my regular mailings list:


Either way, you will receive a personal response from me.

Hope to talk soon


*In the UK alone there are 26 million adults who lack digital skills

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