There are many websites that have enjoyed the privilege of having their visitors return – and keep on returning. A natural by-product of this has been a major source of income for the webmasters. All this is based on trust and does not happen overnight. Webmasters of sites like these know and understand the value of building long-term relationships that occur as a result of keeping subscribers interested by supplying a consistent and constant feed (or multiple feeds) of good quality information.
Here are 6 exciting ways to keep your traffic happy and tuned in to you day after day, week after week, month after month, and even year after year:
1) Start a forum, shout box, or chat room
When you start a forum, chat room, or shout box, you are providing your visitors with a place to voice their opinions and interact with their peers — all of them are visitors of your site. As conversations build up, a sense of community will also follow and your visitors will come back to your site almost religiously every day.
2) Start a blog
Keep an online journal or what is more commonly known now as a blog, on your site and keep it updated with latest news about yourself. Human beings are curious creatures and they will keep their eyes glued to the monitor if you post fresh news frequently. You will also build up your credibility as you are proving to them that there is also a real live person behind the website.
3) Carry out polls or surveys
Polls and surveys are other forms of interaction that you should definitely consider adding to your site. They provide a quick way for visitors to voice their opinions and to get involved in your website. Be sure to publish polls or surveys that are strongly relevant to the target market of your website to keep them interested to find out about the results.
4) Hold puzzles, quizzes and games
Just imagine how many office workers procrastinate at work every day, and you will be able to gauge how many people will keep visiting your site if you provide a very interesting or addicting way of entertainment. You can also hold competitions to award the high score winner to keep people trying continuously to earn the prize.
5) Update frequently with fresh content
Keep you site fresh and add content on a daily basis. This helps with not only the search engines, which love fresh original content, but also keeps your visitors happy too. It is easy to overlook as there will always be something else to drag you off in another direction, but keep focused and create that extra piece of content at the rate of at least one per day.
6) Add an opt-in box
Add an opt-in box with an exciting free incentive in exchange for their details; video, pdf downloads, and audio files are all popular ways to express your information in a deeper context than you can through an article.